Thirsting Souls Bible Teaching

(2Co 7:10) “For godly sorrow worketh repentance to salvation not to be repented of: but the sorrow of the world worketh death.”  It seems most today think souls will respond to the gospel by giving them that which is most sweet – the love of God. They will mention the cross, but not tell the lost their own responsibility for what happened there. How then can that soul bring forth a godly sorrow that produced repentance unto salvation?