(2Co 4:4) “In whom the god of this world hath blinded the minds of them which believe not, lest the light of the glorious gospel of Christ, who is the image of God, should shine unto them.” As the god of this world (Satan) is selfish and rebellious of heart, so are his followers. Many give the true God lip service, but won’t fully embrace Him, not wanting to fully give up their own ways and desires. Jesus’ sufferings for them simply is not enough to move them to full surrender, thus keeping the Lord from saving their souls.