Thirsting Souls Bible Teaching

(Tit 2:13) “Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ; (14)  Who gave himself for us, that he might redeem us from all iniquity,….”  “Redeem”: to purchase back something that was once mine but is now held by another. We are created God’s. We sell our soul to hell fire through the act of sinning. Jesus went to the cross in our place, dying our death, shedding His blood (the price God has decreed for redemption). Why then would one “desire” and “will” to go on sinning knowing this truth?